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Strategic Marketing

Learn managerial marketing concepts, strategies, and tactics then move to advanced topics involving cross-cultural marketing, regional pricing strategies and ethical marketing practices.

Survey the traditional Four P’s (product, price, promotion, place) of marketing with an understanding of basics of market research, market analytics, consumer behavior and influencers, and changing demographics.

Discover traditional models of marketing “mix” decisions, i.e. product design, branding, packaging, labeling, pricing, distribution, and channels of advertising and communications.

Explore new marketing models and emerging topics such as social networking, viral marketing, internet web interfacing and tactics such as Pay per Click (PPC) and Search Engine Optimization (SEO).

Integrate all of these topics with a biblical perspective on truth and the challenge in many competitive marketing environments for a socially responsible organization to be authentic in every aspect of its culture, products and message.

Benefits

  • Understand the fundamentals of marketing in a modern economy for effective decision-making.
  • Apply strategic marketing principles for more effective business operation and in serving your clients more efficiently and effectively.
  • Design and construct a strategically comprehensive marketing plan for your organization or to develop a marketable product or service.

Strategic Marketing can be taken as:

I. 3-unit MBA credit course
June 18 – 22, 2012 | 8:30 A.M. to 4:30 P.M. | Monday to Friday.
Tuition Fee: Php 12,500.00

II. 3-day seminar (toward a certificate in Managing Non-Profit Organizations)
June 18 – 20, 2012  | 8:30 A.M. to 4:30 P.M.  | Monday to Wednesday.
Tuition Fee: Php 4,000.00

Faculty: Terry Gatfield, Ph.D.

Dr. Terry Gatfield is a marketing professor for more than 20 years, with extensive experience in serving both for-profit and non-profit organizations, both in the West and in Asia.

He is senior lecturer at School of Marketing Griffith University.

For Registration, call 9297806.

April 2012 Course

Work, Calling and Human Dignity

Few people discover meaning and purpose in their work.

Fewer still find that their daily work is actually an arena for spiritual growth.

Many think of it as a diversion from the really important concerns of ministry and personal devotion.

But God has designed our daily work to be a means of knowing ourselves, knowing God, and becoming a more human person.

Discover the blocks, the resources available, and practical personal strategies in finding joy at work!

• Integrate wholeness in work, life, relationships, and social impact
• Understand the meaning, purpose and motivation for work
• Understand how work is related to calling
• Understand one’s unique calling
• Understand the meaning of human dignity

Work, Calling, and Human Dignity can be taken as:

I. 3-unit MBA credit course
April 23 – 27, 2012 (8:30 A.M. to 4:30 P.M.)
Tuition Fee: Php 12,500.00

II. 3-day seminar (toward a certificate in Managing Non-Profit Organizations)
April 23 – 25, 2012 (8:30 A.M. to 4:30 P.M.)
Tuition Fee: Php 4,000.00

Faculty: Dr. Adonis Gorospe, Ph.D.

Dr. Gorospe is a professor of theology at Asian Theological Seminary and currently the dean of academic affairs. He is one of the main speakers in the pioneering consultation on Christians in the marketplace in 1993 where he presented the paper entitled “The Kingdom and the Workplace.”

March 2012 Course

Grow your organization through systematic and planned change

ORGANIZATIONAL DEVELOPMENT
(3-unit course)

You can also come for the one day seminar or 4-day seminar towards the Certificate in Managing Non-Profit Organizations

I. One-Day Seminar on Organizational Development

March 19, 2012 • Monday • 3:00 P.M. – 8:30 P.M

Learn from two organizational development experts

Dr. Agnes Sarthou, Ph.D.
Dr. Grace Sumbillo, Ed.D.

Some of the topics of the seminar:

A. Overview of Organizational Development

• What is OD?
• Rational for organization change
• Key Elements of OD
• Effective & Ineffective Organizations
• Operational Components of OD
• Assumptions & Values of OD
• The Action Research Model
• The OD Consultant Roles &Competencies
• The Evolution of OD

B. Organizational Culture

Register Now. Registration Fee: Php 1,000

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II. Organizational Development • Four-Day Course Towards the Certificate in Managing Non-Profit Organizations

March 19–22, 2011 • Monday –Thursday • 3:00 P.M. – 8:30 P.M.

In addition to Day 1 Topics:

C. Action Strategies on Planned Change

• Different OD tools

D. Communication and Conflict Management

E. Leading Change in organizations

Enroll now! Tuition Fee: Php 4,000.00*
*Under the ATS CBS Certificate in Managing Non-Profit Organizations’ program

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III. Organizational Development • Five-Day Christian  MBA Course

March 19–22, 2011 • Monday –Thursday • 3:00 P.M. – 8:30 P.M.
March 24, 2011 • Saturday • 9:00 P.M. – 4:00 P.M.

Complete your professional education learning of Organizational Development towards the 3-unit MBA course and produce an OD change plan as a final output at the end of the course.

Course Objectives

• Learn the concepts, principles and values of OD as an emerging discipline
• Learn the OD processes and models for organizational change
• Apply techniques in diagnosing organizational effectiveness using OD approach
• Design and develop an OD change strategy

Enroll now! Tuition Fee: Php 12,500.00*
*Under the ATS CBS MBA in Biblical Stewardship and Christian Management program

Call us now at 9297806 or
email stewardship.info@gmail.com

STRATEGIC PLANNING AND CONTROL
FOR CHURCHES AND NON-PROFIT ORGANIZATIONS

Asian Theological Seminary
Center for Biblical Stewardship
offers

3 Levels of Professional Leadership Programs

Level I – Strategic Planning and Control: One-Day Seminar

February 20, 2011  |  Monday  |  8:30 A.M. – 4:30 P.M.

Learn practical ideas for strategic thinking and strategy formulation from the country’s top corporate planner and strategist, BJ Sebastian, senior vice president, corporate planner and chief strategist for Gokongwei companies.

Topics for the Seminary

  • Overview of the strategic planning process
  • The strategic management process: Problem Analysis, Situation Analysis, Decision and Action, Potential Problem Analysis
  • Integrating biblical principles in the actual strategic process
  • Defining your ministry model, ministry environment, positioning your church/organization in a dynamic and changing world
  • Strategy Implementation and control

Register Now. Registration Fee: Php 1,500

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Level II – Strategic Planning and Control: Three-Day Certificate Course 

February 20–22, 2011  | Monday – Wednesday  |  8:30 A.M. – 4:30 P.M.

Attend the seminar by BJ Sebastian, level up your learning with more details of Strategic Planning and Control from Ateneo School of Government Professor Ms Aurma Manlangit, MM. She is the current Director of the JVO Executive Education Program. Ms. Manlangit’s specialization is on local governance, policy research, project development and management. She also teaches Modern Management course in the Master in Public Management program of the School.

Course Objectives

  • Learn the importance of integrating  Biblical principles in the actual strategic planning process;
  • Demonstrate why planning is a critical process for achieving vision and mission of organization;
  • Explore critical components of strategic planning approaches (through illustration of ideas and experiences)

Enroll now!  Tuition Fee: Php 4,000.00
Under the ATS CBS ‘Certificate in Managing Non-Profit Organizations’ program

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Level III – Strategic Planning and Control: Five-Day Christian MBA Course 

February 20–24, 2011  |  Monday – Friday 8:30 A.M. – 4:30 P.M.

Complete your professional education learning of Strategic Planning and Control with the Level 3 MBA Course Contents.  Join the Christian MBA Program of ATS. Continue your executive lessons on Day 4 and 5 to learn the advance lessons from our ATS CBS Professor Ms Aurma Manlangit, MM.

Additional Christian MBA Course Objectives

  • Know the various theories, approaches, methods and techniques and the language  in undertaking a strategic planning process;
  • Demonstrate understanding of basic monitoring and evaluation concepts in the implementation of strategic plan;
  • Identify areas and options for improving participants’ own plans, planning structures and systems

Enroll now!   Tuition Fee: Php 12,500.00
Under the ATS CBS ‘MBA in Biblical Stewardship and Christian Management‘ program.

Call 9297806 or

email stewardship.info@gmail.com now!

To interested students,

you can now download the student application form.

Please click the link below. And save the PDF.  Fill up the form and fax it to us.


ATS CBS Application Form

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I. Admission Requirements

• Bachelor’s degree in any field
• Minimum three years work/ministry experience
• Letter of endorsement from the student’s organization
• Three (3) recommendations: from pastor, Christian friend, church official or employer
• Adherence to the ATS Statement of Faith
• English proficiency
• Computer proficiency

II. Admission Procedures

1. Student applicant must submit the following:

a. an accomplished application form

Click to Download: MBA Application Form

b. a letter of endorsement from the student’s organization

Click to Download: MBA Endorsement Form

c. 3 recommendations from (1) pastor, (2) Christian friend, (3) church official or employer

Click to Download: MBA Referral Form

d. a copy of school transcript of records

2. Schedule an interview with the prospective student
3. Processing of applicant’s admission requirements
4. Student will receive a letter of acceptance
5. Student must make payment of the tuition fee at the Cashier, Asian Theological Seminary.

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Download it!

Christian MBA Poster 2012

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