Strategic Marketing
Learn managerial marketing concepts, strategies, and tactics then move to advanced topics involving cross-cultural marketing, regional pricing strategies and ethical marketing practices.
Survey the traditional Four P’s (product, price, promotion, place) of marketing with an understanding of basics of market research, market analytics, consumer behavior and influencers, and changing demographics.
Discover traditional models of marketing “mix” decisions, i.e. product design, branding, packaging, labeling, pricing, distribution, and channels of advertising and communications.
Explore new marketing models and emerging topics such as social networking, viral marketing, internet web interfacing and tactics such as Pay per Click (PPC) and Search Engine Optimization (SEO).
Integrate all of these topics with a biblical perspective on truth and the challenge in many competitive marketing environments for a socially responsible organization to be authentic in every aspect of its culture, products and message.
Benefits
- Understand the fundamentals of marketing in a modern economy for effective decision-making.
- Apply strategic marketing principles for more effective business operation and in serving your clients more efficiently and effectively.
- Design and construct a strategically comprehensive marketing plan for your organization or to develop a marketable product or service.
Strategic Marketing can be taken as:
I. 3-unit MBA credit course
June 18 – 22, 2012 | 8:30 A.M. to 4:30 P.M. | Monday to Friday.
Tuition Fee: Php 12,500.00
II. 3-day seminar (toward a certificate in Managing Non-Profit Organizations)
June 18 – 20, 2012 | 8:30 A.M. to 4:30 P.M. | Monday to Wednesday.
Tuition Fee: Php 4,000.00
Faculty: Terry Gatfield, Ph.D.
Dr. Terry Gatfield is a marketing professor for more than 20 years, with extensive experience in serving both for-profit and non-profit organizations, both in the West and in Asia.
He is senior lecturer at School of Marketing Griffith University.
For Registration, call 9297806.



